Brand Story


Jiayun, born in 2010, comes from a unique mixture of: a family with generations of manufacturing and craftsmanship experience, an insistence on offering the best quality umbrellas, and a passionate sister which one was trained in fashion design at École de la Chambre Syndicale de la Couture Parisienne and another trained in marketing in the America. With an already well-established background in technology and innovations, Jiayun, known for its commitments to sophisticated craftsmanship, has dedicated to be an international brand with global perspectives.

About JIAYUN Umbrella Co.

Founded in 1988, JIAYUN has more than 25 years of experience in umbrella manufacturing field. Initially, Mr. and Ms. Tseng started from scratch, then built their expertise over time. In order to keep umbrella manufacturing skills within Taiwan, Mr. and Mrs. Tseng decided to move the factory back in 2009, after more than 20 years in China.

Together, Mr. Tseng and his U.S client, Windbrella, invented the very first double-layer umbrella that could resist gust of wind without flipping. While obtaining four U.S. Patent protection, Mr. Tseng is able to sell wind-resistant umbrellas around the world from North America to Europe. Luckily, prominent figures have also come to enjoy using JIAYUN’s well-known vented umbrellas, such as George W. Bush, the British Royal Family, Megan Fox, Rihanna, Yani Tseng and many more.

However, JIAYUN has yet to be noticed as long as it is still hidden behind other brands. That’s why JIAYUN now recreates new styles with modern design and innovation, making umbrellas a life essential accessory.